By Rob Harvilla – The VillageVoice
For a new musical with no cartoon-character tie-in, no jukebox of smash pop hits, and no boldface celebrity stars to thrive on Broadway in the waning post-apocalyptic months of 2009, the performances most crucial to success aren’t necessarily given by the folks onstage, or behind it, or regarding it from the luxe front-row seats reserved for patrons and investors. Look instead to the same-day discount TKTS booth—more specifically, the eager, increasingly bundled-up young helpers who lurk nearby to soothe and summarize, cheerfully proselytizing for the daunting list of shows from which you (or your mother, or your grandmother) must choose. If the show can’t sell itself, it’s up to them.[Read More]