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NEWS: THE DECADE IN MUSIC HYPE

by on Dec.30, 2009, under News and Events

By Christopher R. Weingarten – The Village Voice

If Spin was right to name “Your Hard Drive” the best album of 2000, we’d like to formally nominate “The Internet” as Most Unforgiving Asshole of the 2000s. As of ’09, bands have an official life span of about nine months dating from the launch of their MySpace pages, thanks to the comically accelerated, DSL-enhanced hype cycle. Faster than you can tweet “Serena Maneesh,” entire genres of music are “discovered” by attention-starved writers; bloggers engage in hilarious slap-fights about who was there first; magazines feel pressured into writing clueless, hackazoid, late-pass trend pieces; bands get elevated to a critical mass of attention they can’t possibly handle; and the phenomenon is promptly abandoned once we find a newer, shinier toy to play with. [Read More]


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