Eh, no. That’s just some clever (and effective) PR that club Prime is sending out. From Beatportal: “This Saturday, Prime nightclub at 511 West 28th St in New York will reopen as a “high energy dance club” and an announcement this morning is claiming that the new Prime represents the end of bottle service in NYC.”

With Wall Street jobs suffering the way they are, some might be inclined to believe that the glory days for bottle service clubs in NY are actually over. However, the clever folks at NYMag did some investigation and found that Prime and all the others like it are sticking to their tried and true business models (and bottles). (Hopefully they wont be clever enough to evolve and will go the way of the dinosaur!)

Related:
Bottle Service Alive and Well at Marquee [NYMag]
Last Days of Bottle Service [NYMag]